Expecting the hospitality industry to fall in love with environmental issues and build its corporate strategies by prioritising intangible environmental propositions rather than consolidated numbers in its forecast columns remains, if not utopian, then largely under-powered. Wrongly, companies are rarely facing the management of their ecological transaction prioritising a financial and social benefit as consequence of an environmental action. Isn't it perhaps more manageable to convince business managers professionally calibrated on budgeted results to produce good economic performances using sustainability rather than pathetically keeping inserting sustainable corporate programs only to wink at mitigation and responsible brand image?
I Bio Attitude leads companies through an accurate climate footprint management, achieving significant economic benefits correlated with social opportunities and environmental improvements. Our emphasis is not primarily environmental but mainly linked to business, marketing, and customer involvement. Exterior geopolitical and social events and evolution exhort the hospitality to reconsider their business practises, way before to face their carbon impact. Indeed, hospitality needs to face climate change integrating Ethical, Responsible, and Sustainable measures as marketing and financial strategies for competitive advantages and not as a compromising unproductive green-washing.
